Hope you all enjoyed the long weekend.  Here are a few speculative plays to keep on the radar and add some excitement to the new trading week...

Celsius Holdings (OTC:  CELH) has battled to establish relevance for years in the energy drink and healthy beverage sectors, but has failed to catch onto the mainstream, although this company's selection of sugar-free 'calorie burning' beverage flavors brings a unique perspective to the market.  In its latest bid to build on a niche domestic consumer base, Celsius has announced a couple of NASCAR sponsorship deals over the past trading days.  Friday's announcement brought with it volume of over five times the daily average, although CELH shares remained trading in its normal range, established over the past couple of quarters since a run last year to sixty cents from about twenty. 

The NASCAR fan base is a far cry from the middle-aged gym moms that were the marketing target of the failed Mario Lopez campaign, but Friday's resulting trading volume shows that there is still some interest left in the potential of this company and its calorie-burning beverage options....

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